As a Senior Designer at SolarCity, I was responsible for the brand evolution from their time as a startup through their public IPO and had a hand in every stage of the process.
I have worked on projects ranging from logo redesigns (including the logo above) and brand updates, to short films and website rebranding. I was responsible for creating their brand guidelines as well as a rule system for designing our fleet of vehicles. Our in-house creative team worked with all facets of the company to ensure a consistent, branded SolarCity experience.
